rei crunch branded
as food outcomes.

This project looked at a rebranding of REI to create edible outcomes. Three flavors per food item were created. Kombucha, coffee, and granola are the outcomes marketing towards the audience that REI attracts.

oatsoffun.jpg
dirtyhippy.jpg
flowerpower.jpg
lemonginger.jpg
patchoulisage.png
strawblavender.jpg
dirtychai.jpg
treehugger.jpg
woodstock.jpg

process

process-01.png
process-02.png
process-03.png
shapesearth.png
shapesgreen.png
crunchpackage.png
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PLAY Zine